Better lead generation tracking with marketing automation
Most companies track some lead conversions in Google Analytics. Usually, website form fills and that’s it. Because Google Analytics is anonymous, it can be tough to track the high value, low volume leads when they’re mixed in with lots of low-quality leads. Some web forms will show last touch source/medium, but that only has limited value.
ActiveDEMAND tracks multi-touch and is not anonymous, so you can see the leads coming in, where they’re from, how many visits to the website it took, and importantly: who each lead is. Sometimes those million-dollar deals really do come in off a Google Ad, and it’s important to know how they came in so that you can get more like them.
It’s easier and more comprehensive in ActiveDEMAND to add more filters to incoming leads to prevent garbage leads from being sent to sales and counted as goals. After filtering for just the primo leads, you can choose to send just those leads as custom events to Google Analytics to score goals.
You can report from within ActiveDEMAND using custom dashboards and recurring email reports.