Marketing automation improves word-of-mouth referrals

Every small business wants to get new customers and grow their company, but this can be difficult without a marketing automation strategy. Spreading the word about products and services on the Internet can help, but advertising is too time-consuming for many business owners. Entrepreneurs are better served investigating the use of an online marketing system, which can help companies better control costs and increase word-of-mouth referrals, according to Business 2 Community.

Small businesses have some unavoidable operating costs, but by automating marketing efforts, owners can save themselves time so they can focus on high-growth areas and concentrate on developing their specialties. Online marketing methods may be too challenging for small-business owners to manage on their own, and automation can make campaigns more successful.

Social media marketing can significantly increase visibility, but most business owners don’t have time to manage these campaigns themselves and may not have the resources to hire an employee devoted to handling the company’s Internet presence. It is also difficult to do social media marketing well, Search Engine Watch stated. Small businesses can reduce the hassle of social networks by automating some of these tasks. If companies connect their websites to profiles on social sites, they can more easily appear in search engine results when consumers are searching for a particular product or service category.

Using social media to increase referrals

In the past, if a customer had an amazing interaction with a company, he or she would tell friends or family members, and this could lead to more business for the organization. However, word-of-mouth referrals mostly occur over the Internet and social networks now. These channels allow consumers to communicate their experiences with a brand to a wider audience, and it can increase the amount of attention a company receives.

Marketing automation can boost business exposure without adding to the work for small-business owners, Business 2 Community said. Automation can fuel business growth and increase the effectiveness of referrals. In the Internet age, consumers are more likely to take recommendations on companies from people they know, and they will consult social media pages before entering a store. Individuals use a brand’s social media profile to get a sense of the company’s reputation, according to Search Engine Watch. This means small-business owners who use outdated print marketing methods could be missing the chance to expand their client base by not maintaining a social media profile.