Google Search Console (GSC) is how Google communicates with webmasters and website marketers. It helps Google tell website owners when there are errors or other performance issues on their website. It also tells website owners how Google interacts with their site: such as how much organic Google traffic is going to the site, which pages the visitors go to, and what key phrases they used to get there. These analytics can now be integrated into ActiveDEMAND dashboards and scheduled reports to better include Organic SEO performance in broader ActiveDEMAND reports.
All your reporting in one spot
Because ActiveDEMAND can report on phone calls, form fills, appointments booked and other conversions, it’s the right place to get lead gen reporting from your one source of truth. ActiveDEMAND makes it easy to perform high-level channel-specific reporting as well, such as:
Social media: Facebook Page performance, Twitter Performance, LinkedIn
PPC performance by pulling reporting information from Google Ads and Facebook Ads
Website performance data from Google Analytics
Revenue performance from the CRM
Tracked phone call performance (what’s making the phone ring?)
With the addition of Google Search Console, you can now add better visibility for Organic SEO performance. Most ActiveDEMAND customers opt to use dashboards for internal use and then build scheduled email reports with high-level KPIs for clients and stakeholders.
There are 8 built-in widgets we’ve included that we think most people will want to report on. You can trend keyword clicks over time, check things out on a page-by-page basis, or even average a value out over time.
I really like the simplicity of showing branded vs non branded SEO traffic in a report because it can show SEO success compared with general brand awareness. You can exclude your brand keywords for non-branded report widgets. Personally, I like to use regex for this, but keep in mind that the below example would exclude any phrase that includes either “active” or “demand” in it. Regex is pretty powerful and with great power, comes great responsibility.
Simple KPI measures like this make it easy to report
GSC is also available through our custom widget builder. This can be handy if you want to filter traffic to images, videos, news, or other Google Sources, you can also choose a less common category such as Countries, Devices, or Search Appearance, and you can choose which metrics you want to see in the widget.
With 15+ years experience in digital marketing, Adriel is particularly adept at the numbers: SEO, PPC, web analytics and digital marketing strategies. He is passionate about connecting marketing with sales and making marketing better. In his off time, Adriel loves producing YouTube videos, writing blogs and recording podcasts.