What are Facebook Lead Ads?
Facebook Lead Ads are a style of ad on Facebook that features an embedded form, and that form can be pre-filled out with information that Facebook knows about the contact. Because a lot of the fields are pre-filled, friction is reduced and it’s really easy for prospects to complete the form. If you are offering something simple that doesn’t require much explanation before the prospect would fill in a form, you can target people online with a Facebook Lead Ad to really cut down on the steps they need to take to become a prospect.
Johnny Wenzel, Manager of Marketing Science at POD Marketing shared this tip with us: “The strength of Facebook Lead Ads is also it’s downfall – ease of submissions. It takes two or three clicks to submit the form, so you will get a lot of submissions. The downside here is that the quality of many of these submissions may not be great. It’s a good idea to use Facebook’s double confirmation option as a way to filter out bad submissions.”
While we were able to use Zapier or LeadsBridge to pull these form fills from Facebook to ActiveDEMAND before, we now have a native integration option. This native integration pulls the lead right into ActiveDEMAND.
How to Integrate Facebook Lead Ads with ActiveDEMAND
There are 3 main steps to integrating Facebook Lead Ads with ActiveDEMAND
- Integrate your Facebook account with ActiveDEMAND
- Setup the Lead Ad on Facebook
- In ActiveDEMAND, pick the lead ad and map the Lead Ad form fields to ActiveDEMAND fields