Email Marketing Dashboards and their Effects on Email Subject Lines
In many cases, email marketing success is largely dependent on the power of its subject line – and email marketing dashboards go hand in hand with assessing this key email marketing element. An email subject line determines the open rate of an email. It goes to show that content still remains king. Putting the right words in the right place determines whether or not a reader will open an email, send it to the trash file, or in worst case scenario – send it into the dreaded spam box. This is why email marketing dashboards are important. They help to increase the likelihood of those emails getting opened.
Email marketing dashboards are an important factor in measuring response – from initial open rates and clicks to conversions. This is why marketers are always trying to achieve the winning combination of words and design and are continuously testing emails using multivariate testing. Email marketing dashboards are essential to this process.
Email marketing dashboards do’s and don’ts
It’s important to use email marketing dashboards to assess the performance of what kind of subject lines work, and what kind of impact there is on the words and graphics within the body of the email. Measuring one email campaign against another means always testing performance. With email marketing dashboards, you can gain deeper insight into what works and what doesn’t.
Depending on the subject line and body of your email, you can see what efforts are most likely to trigger a spam filter and also cause negative effects on open rates.
What about personalization?
Demonstrating to customers that you know about them and their backgrounds does build trust; so when we personalize emails, it gives prospects an extra added boost and incentive to further engage. Email marketing dashboards help us to personalize our emails. And this is a key benefit to the effectiveness of our campaigns.
Digital marketers have to remember that with every message they send to an audience, the goal is always the same: we are continuously positioning our brands to make them stand out from our competitors. Although there are practices like keeping messages short, not using particular words or creating compelling offers to give audiences a chance to respond, we cannot keep our eyes off the first priority which is to be consistent in our messaging. For this reason, email marketing dashboards work to give us the entire picture. Whether or not popular opinion dictates that short messages are the way to go, the most important thing for marketers to remember is to always convey messages clearly and concisely. And email marketing dashboards help us succeed in this.
How effective are your emails? Do you think email marketing dashboards could help you improve performance?