»»Create a History Item in ActiveDEMAND from a Successful PayPal Sale

Create a History Item in ActiveDEMAND from a Successful PayPal Sale

ActiveDEMAND maintains a detailed history of activities related to your marketing contacts. Based on a contact’s history, marketers generate reports, segment lists, execute personalized campaigns and more.

For those that use PayPal to collect payment, you can automatically add a successful sale history item to a contact in your ActiveDEMAND contact database. Based on the history item you can then trigger an email, add the contact to a drip campaign, mark it as a conversion to use in ROI reporting and more.

Create a History Item in ActiveDEMAND from a Successful Sale

How It Works

  1. Configure an IPN (Instant Payment Notification) in your PayPal account.
  2. Zapier creates a form entry in ActiveDEMAND
  3. Using a simple workflow, ActiveDEMAND updates a contact record with a history item recording the successful sale.

What You Need

  • PayPal account
  • ActiveDEMAND account

By | 2017-04-09T14:42:28+00:00 November 14th, 2015|Categories: Marketing Tips|Tags: , |0 Comments

About the Author:

Eric Murphy
Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.

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