Automatically Create Contacts in ActiveDEMAND from Survey Anyplace Responses

A more creative take on questionnaires is a great way to engage and build your audiences these days. By creating authentic, playful and personal interactions with your respondents (in the shape of a quiz, a calculator, an interactive form, …) you will get more valuable data, insights and even partnerships in return.

So how come, when we take the time to build questionnaires and really want to learn more about the people we aim to reach, only 30% of collected leads get followed up?

A big hurdle in survey software is that it often takes a bit of time to get the collected data analyzed, sorted and then imported into the right marketing tools you’re using.
Lucky for us, there are easy integrations that will do that work for us!

Basics of the Integration

The connection between ActiveDEMAND and Survey Anyplace is set up through Zapier, great for one-way data pushes!

It’s a trigger-based app that, as soon as a new trigger is logged, it will push all the necessary data to the connected database. In this case: As soon as a survey response is saved, it is automatically added to your ActiveDEMAND contacts list.

How to Connect ActiveDEMAND to Survey Anyplace

Setting up the connection between both apps requires you to have an account on both ActiveDEMAND, Survey Anyplace and Zapier as well. As soon as those are up and running, you are good to go!

1. Create a Survey & Activate the Zapier Integration: First, if you haven’t done this yet, you’ll have to create your survey, as the URL of the survey will be the identifier to set up your “Zap”.

Based on the number of questions you ask your respondent, you’ll be able to enrich your contact with all kinds of additional data (location, employer, company, …).

Within the integrations section of your survey, you’ll find the Zap-template for ActiveDEMAND already waiting for you!

survey anyplace

2. Create Your Zap: This brings you directly to this editor page in Zapier where you can set up the specifics for your connection between Survey Anyplace and ActiveDEMAND.

There can be no doubt about which trigger you should use… It’s a survey response.

survey anyplace

Connect the right survey: the titles of your surveys will appear in a handy little drop-down menu. (And make sure that you have at least one recent response entered so that Zapier can test the connection!).

survey anyplace

And step one of your Zap is completed!

The second part of the integration requires some information coming from ActiveDEMAND. The action here is again easy to choose: “Create a new contact”.

survey anyplace

Connect your ActiveDEMAND account and start setting up the template of what data you wish to import from Survey Anyplace.

If you’ve been working with ActiveDEMAND before, you’ll know how many extra pieces of information you can attach to a single contact.

survey anyplace

For example, if I’d like to add a contact’s first name, their work title and perhaps a tag that indicates their preferences towards the frequency of a newsletter, my template would return a test that looks like this:

survey anyplace

All from a single survey response!

3. Activate Your Zap & Check the Result: As soon as you’ve set up the way you’d like your contacts to be imported into your ActiveDEMAND list, you are ready with your Zap. The only thing left to do is activating it.

survey anyplace

If we log on to our ActiveDEMAND account to see what the result looks like, you’ll find new responses neatly listed in your contacts.

survey anyplace

Piece of cake!

What Makes the Integration So Useful

It will not only allow you to build your email list. But it’s also a great way to enrich your user data with new survey responses.

The integration can help you register preferences based on given answers to build even more personalized email marketing campaigns

About ActiveDEMAND

This integrated marketing platform is built to make your online marketing easier. ActiveDEMAND enables businesses to manage their email marketing, marketing contact databases and social media marketing, all in one tool.

About Survey Anyplace

With a survey maker like Survey Anyplace you can say goodbye to boring surveys. The questionnaire tool allows you to build interactive, enticing surveys, quizzes and assessments or forms that will get you better data in return.