Automatically add Gmail Contacts to a Marketing Drip Campaign

Have you received and email and thought “This is a contact that marketing automation can nurture into a sales ready lead”? Let Zapier take a labeled email and submit a web form in ActiveDEMAND automatically. ActiveDEMAND will then automatically nurture the contact using a drip campaign until such time that it becomes unqualified or turns into a sales ready lead. When the contact is ready for sales, ActiveDEMAND will automatically notify your sales team.

Automatically add Gmail Contacts to a Marketing Drip Campaign

How It Works

  1. You label one of your emails in Gmail with a specific label (ex. Stage 1 Lead)
  2. Zapier creates a form entry in ActiveDEMAND
  3. Using a simple workflow, ActiveDEMAND includes the contact in a drip campaign

What You Need

  • Gmail account
  • ActiveDEMAND account