»»Automatically add Gmail Contacts to a Marketing Drip Campaign

Automatically add Gmail Contacts to a Marketing Drip Campaign

Have you received and email and thought “This is a contact that marketing automation can nurture into a sales ready lead”? Let Zapier take a labeled email and submit a web form in ActiveDEMAND automatically. ActiveDEMAND will then automatically nurture the contact using a drip campaign until such time that it becomes unqualified or turns into a sales ready lead. When the contact is ready for sales, ActiveDEMAND will automatically notify your sales team.

Automatically add Gmail Contacts to a Marketing Drip Campaign

How It Works

  1. You label one of your emails in Gmail with a specific label (ex. Stage 1 Lead)
  2. Zapier creates a form entry in ActiveDEMAND
  3. Using a simple workflow, ActiveDEMAND includes the contact in a drip campaign

What You Need

  • Gmail account
  • ActiveDEMAND account

By | 2017-04-09T14:42:48+00:00 November 10th, 2015|Categories: Marketing Tips|Tags: , , |0 Comments

About the Author:

Eric Murphy

Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.

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