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Add Customers to a Drip Campaign when they Purchase via PayPal

There are a lot of reasons to reach out to customers who have just made a purchase from you. Use a drip campaign to tell customers how to get the most from your products or services or even just to say a simple “thanks – we appreciate your business”.

For those who use PayPal to collect payment, you can automatically add customers from PayPal to ActiveDEMAND and send them an email, add them to a drip campaign or other campaign.

Create drip campaigns from PayPal customers

How It Works

  1. Configure an IPN (Instant Payment Notification) in your PayPal account.
  2. Zapier creates a form entry in ActiveDEMAND
  3. Using a simple workflow, ActiveDEMAND adds the contact to a drip campaign that can include a single email or multiple emails.

What You Need

  • PayPal account
  • ActiveDEMAND account

By |2017-04-09T14:42:37-06:00November 14th, 2015|Categories: Blog|Tags: , |0 Comments

About the Author:

Eric Murphy
Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.

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