Gutenberg is the new block-style editor on WordPress. By using lots of content-specific blocks instead of 1 big content block, it offers a ton of design and layout flexibility. Without needing a developer, end users have some really great options on page layout.
While you could always add an ActiveDEMAND dynamic block or web form via shortcode, our newest version of our WordPress plugin now offers native Gutenberg block support. This makes it super easy for users to add Dynamic Content Blocks to pages and posts, embed ActiveDEMAND website forms or serve ActiveDEMAND Landing Pages from inside WordPress.