New Feature in ActiveDEMAND: Powerful Zapier Triggers Support
Integrating marketing success with other applications has never been easier.
Calgary, Alberta, Canada – June 8, 2016 – ActiveDEMAND, an integrated marketing platform created by parent company JumpDEMAND for digital marketing, now offers support for Zapier Triggers. Exposing the powerful outgoing web API through Zapier makes it easy to push a wealth of marketing data and tracking information into thousands of applications whenever an important prospect activity happens within ActiveDEMAND. JumpDEMAND representatives make it clear that while ActiveDEMAND was already a powerful platform, this implantation of Zapier Triggers now provides digital marketing agencies and businesses a competitive advantage through increased integration.
“In a nutshell, Triggers are one of the Zapier building blocks that power integrations,” explains Sean Leonard, CEO of JumpDEMAND. “Triggers watch for important events in ActiveDEMAND and then kick off a sequence of Searches and Actions. These combos – called ‘Zaps’ – complete tasks automatically. As a marketing automation platform, ActiveDEMAND offers a range of new triggers that provide useful integration for many applications, including new contact creation, webpage/form submissions, incoming phone calls/text messages, online chat sessions, email openings, link clicks, and more.”
Examples of “Zaps” using these new Triggers include:
- updating your CRM when a prospect has reached a critical stage of engagement
- updating your accounting software whenever a deal is won
- updating your Google Sheets tracking when new contacts are added to ActiveDEMAND
- and countless more possibilities.
According to JumpDEMAND representatives like Leonard, Zaps like these can be created using hundreds of web apps, all without knowing anything about code.
“Through the power of ActiveDEMAND, Zaps can be run automatically without any additional effort on the part of marketers,” concludes Leonard. “With Zapier taking care of repetitive tasks, those same marketers and other business professionals get to focus on the exciting challenges that need their attention. There’s no need to hire expensive developers or spend time building complex service integrations themselves.”
ActiveDEMAND is an integrated marketing platform built for digital marketing agencies to help them easily create, execute and track the performance of marketing campaigns for their clients, providing built-in landing pages, email, campaigns, and other templates. This allows agencies to concentrate on what they do best: Configuring powerful marketing campaigns. Other complete marketing automation platforms are priced outside the budgets of most marketing agencies, but not ActiveDEMAND – the platform is priced and built for online marketing agencies to help them grow their business and market effectively.
More information about ActiveDEMAND can be obtained by calling (844) 334-5635 or visiting https://www.activedemand.com/capabilities/zapier-integration/