ActiveDEMAND Integrated Marketing Platform Named Category Leader in GetApp Top 25 Marketing Automation Solutions
Canada-based company behind automated solution recognized for high user opinion, availability on mobile devices and more.
ActiveDEMAND, the integrated marketing automation platform has been named a Category Leader by the GetApp, the Gartner company business app discovery platform, in their recent ranking of the Top 25 Marketing Automation Solutions on the market. The rankings are based on five unique factors including data security, user reviews, integrations and more, with ActiveDEMAND receiving associated recognition from the industry and end-users alike.
GetApp’s Category Leader ranking for Q4 highlighted the top 25 Cloud-based business applications for every essential business operation, from marketing automation – ActiveDEMAND’s primary focus – to HR and sales management. The five unique data points used by the ranking process assess apps to give software buyers a short list of the top marketing automation solutions for their growing operations. Category Leaders are scored based on user reviews (the number and average rating of reviews on GetApp), integrations (the number of integrations with other apps), mobile platforms (the availability of a mobile app), media presence (the number of followers on Twitter and Facebook) and security (based on a security survey based on the Cloud Security Alliance self-assessment form).
ActiveDEMAND was chosen for GetApp’s Category Leader ranking for the platform’s seamless consolidation with key online marketing tools into a single application. With ActiveDEMAND, marketers and marketing agencies are given all the tools they need in one platform for email, social, call tracking, real-time personalization, reporting and more. The platform also gets regular positive reviews by its users who recognize its value for money, ease of use, features and customer support.
With a maximum high score of 100 up for grabs, each data point is scored out of 20 and weighted equally in GetApp’s Category Leader rankings. If two or more apps have the same score, higher security scores take precedence, followed by reviews, integrations, mobile and media scores.
“GetApp’s scoring system ensures that the ranking is completely independent of any commercial relationship that the organization may have with software vendors,” explains Sean Leonard, CEO of the parent company behind ActiveDEMAND. “We are honored that ActiveDEMAND was recognized for high user opinion, the ability to function well with other software solutions, a strong online presence and high level of security – all reflections of applications that are reliable and well-respected in the market.”
ActiveDEMAND is an integrated marketing platform built for digital marketing agencies to help them easily create, execute, and track the performance of marketing campaigns for their clients. Digital agencies establish a competitive advantage by delivering and demonstrating real value to clients. As a scalable solution, small and large companies appreciate the flexibility of the ActiveDEMAND platform to accommodate each of their clients and easily scale as business grows.