New Feature in ActiveDEMAND: Customized Facebook Landing Pages
Through an innovative integrated marketing solution, marketers can embed one of their ActiveDEMAND landing pages on the company’s Facebook page
Calgary, Alberta, Canada – April 20, 2016 –ActiveDEMAND is recognized as a leading integrated marketing platform built for digital marketing agencies to help them easily create, execute and track the performance of campaigns for their clients. In an effort to continuously add value to digital marketing users, parent company JumpDEMAND recently announced the addition of customized Facebook landing pages as part of its ActiveDEMAND platform, which now provides the necessary integration and templates to easily embed a fully-functional ActiveDEMAND landing page as a customized tab on a Facebook business page.
“We designed ActiveDEMAND to be an integrated marketing automation platform which, among other applications, allows marketers to track user interaction across multiple channels and capture call-to-action conversions,” states Sean Leonard, CEO of JumpDEMAND. “In today’s often complex digital landscape, many marketers rely on social platforms such as Facebook for brand awareness and to direct prospects to landing pages or other calls-to-action on their main website. Sometimes users are not ready to leave the Facebook platform just yet. With an embedded ActiveDEMAND page fully integrated into a Facebook business page tab, prospects can complete an array of lead generation actions without having to exit their social media experience – making the possibilities infinite.”
These possibilities, according to Leonard, include promoting subscriptions to a blog; gathering registrations for webinars, events, or seminars; promoting whitepapers, eBooks, or other downloadable assets, and anything else that can be possibly thought of.
“Personalization is important in marketing, but can be difficult to fully capitalize on when prospects are engaging on social media platforms…without the right tools,” adds Leonard. “With an ActiveDEMAND customized Facebook landing page, marketers get the full capabilities of ActiveDEMAND’s personalization features, including dynamic content blocks and data-driven variable fields, so to say this is a win-win situation for our clients would be something of an understatement.”
ActiveDEMAND’s set of capabilities, features, options, and tools make it an extremely versatile integrated marketing platform for digital marketing agencies and small business marketers alike.
ActiveDEMAND is an integrated marketing platform built for digital marketing agencies to help them easily create, execute and track the performance of marketing campaigns for their clients, providing built-in campaign, email, landing page, and other templates so the agency can concentrate on successfully configuring campaigns. Other complete marketing automation platforms are priced outside the budgets of most marketing agencies, but not ActiveDEMAND – the platform is built and priced for online marketing agencies to help them market effectively and grow their business. More information about ActiveDEMAND can be obtained by calling (844) 334-5635 or visiting www.ActiveDEMAND.com.