ActiveDEMAND Now Integrates Seamlessly With Sales CRM Pipedrive

Web-based marketing automation tool designed for small to medium-sized businesses proves to be natural fit for Customer Relationship Management (CRM) applications.

ActiveDEMAND (, an integrated marketing automation platform that makes online and inbound marketing easier for agencies and small businesses, has announced that its system now integrates seamlessly with Pipedrive, a sales Customer Relationship Management (CRM) application. According to ActiveDEMAND’s CMO Brian Neufeld, small and medium sized businesses that manage a short to medium sales cycle can benefit greatly from a fusion of such applications. ActiveDEMAND provides the tools to drive leads while providing lead intelligence and Pipedrive provides the tools necessary to manage sales cycles and close deals.

“For those businesses that manage sales cycles, combining a Marketing Automation Platform (MAP) like ActiveDEMAND and a Customer Relationship Management (CRM) application like Pipedrive is a natural fit,” says Neufeld. “For many ActiveDEMAND clients – small and medium-sized businesses – the major CRM vendors offer products that are too complex, too expensive and/or painful to use. Our ActiveDEMAND makes marketing easier, while Pipedrive makes sales easier…to say this is a match made in heaven would be a bit of an understatement.”

While other systems will insert a lead or contact from a marketing platform into a CRM, ActiveDEMAND adds deal automation to Pipedrive, allowing marketing signals to automatically move a deal along the pipeline. Another breakthrough capability exhibited by the ActiveDEMAND tool is outbound call tracking; when members of a sales team call a prospect, ActiveDEMAND will automatically insert a “call note” into Pipedrive. As well, all leads that are linked to ActiveDEMAND have a ‘click to call’ link embedded in Pipedrive for easy outbound call tracking.

“ActiveDEMAND is a complete marketing automation package that includes call tracking,” adds Neufeld about the way his company’s tool is better at integrating with Pipedrive than other marketing solutions. “The hottest sales lead is a call, and with ActiveDEMAND’s integrated call tracking – combined with the full marketing funnel engagement tools our system offers – an unmatched fusion is created that has the potential to take business operations to the next level.”

Working within a three-pronged protocol approach, ActiveDEMAND helps to grow businesses and is a tool built to work with businesses – regardless of industry. The tool accomplishes this by facilitating lead generation, closing sales and retaining customers for the people using the system.

About ActiveDEMAND

Small and medium-sized business (SMB) who don’t have the budgets for in-house or out-sourced marketing departments but still need to market effectively, ActiveDEMAND is the answer. ActiveDEMAND is an integrated marketing platform built for SMBs that helps them easily create, execute and track the performance of marketing campaigns. ActiveDEMAND provides built in campaign, email, landing page and other templates leaving the user to simply configure campaigns. Other complete marketing automation platforms are priced outside the budgets of SMBs. Not ActiveDEMAND. The platform is built and priced for SMBs to help them market effectively and grow their business.