ActiveDEMAND Hires Adriel Michaud as VP of Marketing
Canada-based marketing automation software company’s new hire looks toward expanding the company’s growth and adoption.
ActiveDEMAND has hired a VP of Marketing. Adriel Michaud joins the team from Top Draw, an Edmonton based digital marketing agency where he was President and spent 9 years. Adriel has more than 13 years of experience in the digital marketing space.
Adriel’s first mandate will be in building awareness and driving agency adoption of the platform. “More digital marketing agencies will use marketing automation platforms to attribute the results they generate for their clients, better tie marketing and sales together, and better target their key customer personas. Because of the newness of this technology to many industries, digital marketing agencies will continue to be the key for most companies to adopt this kind of marketing technology, and we’ll focus on making agencies successful with our platform.”
Sean Leonard, CEO of ActiveDEMAND explains the hire, “Marketing agencies are a very important segment for our company. Adriel’s years of experience running one of Edmonton’s top marketing agencies (and as an ActiveDEMAND client) makes him a perfect fit to lead our marketing efforts. Adriel’s passion for data-driven behavioural marketing and senior agency experience will help drive ActiveDEMAND’s continued global expansion.”
ActiveDEMAND focuses on marketing automation specifically for digital marketing agencies and has seen client growth of 30-50% for each of the past 3 years.
ActiveDEMAND is an integrated marketing platform built for digital marketing agencies to help them easily create, execute, and track the performance of marketing campaigns for their clients. Digital agencies establish a competitive advantage by delivering and demonstrating real value to clients. As a scalable solution, small and large companies appreciate the flexibility of the ActiveDEMAND platform to accommodate each of their clients and easily scale as the business grows.