ActiveDEMAND Goes Super-Versatile and Robust with Zapier Partnership

ActiveDEMAND is akin to having your very own marketing department… a marketing department boasting an integrated marketing automation solution that helps build industry leaders. And just when you thought there couldn’t be any more value to offer clients or any more room to grow a retainer business, we’ve taken our best-in-class automation solution to the next level with a partnership with Zapier, a service that lets users connect web apps they utilize to automate tasks. Now, ActiveDEMAND has become even more versatile and robust by being able to connect to hundreds of third-party apps – over 500, to be exact.

Indeed, what was already a powerful platform has become “super-powered” through this Zapier integration, providing digital marketing agencies and businesses a distinct competitive advantage. With over 500 apps ActiveDEMAND now connects with, the term “super-powered” is perhaps something of an understatement, with these third-party variants encompassing Google Sheets, WuFoo, Zoho CRM, Gravity Forms, Formstack, Unbounce, Mailchimp, PayPal, Shopify, WooCommerce, QuickBooks, Freshbooks, Office 365 and more.

Zapier allows different web applications to share data between one another, with users able to create “Zaps” – a good example of this is the Zapier partnership between ActiveDEMAND and PayPal, wherein when someone pays for a purchase in PayPal the information can be automatically inputted into the ActiveDEMAND platform. The ActiveDEMAND user can then set-up drip campaigns, email campaigns and more based on the PayPal information. Of course, this is just one example of the plethora of possibilities waiting to be unleashed by the powerhouse ActiveDEMAND Zapier integration.

Instead of waiting for third-party app developers to offer the SaaS integrations clients need or hiring expensive freelance programmers to build custom software, Zapier has created a DIY-style solution for marketing agencies – such as those who work with and take advantage of the ActiveDEMAND marketing automation platform – so they can concentrate on the work that matters most to a business. What’s more, Zapier is extremely easy to implement, enabling users to create Zaps using over 200 web apps without knowing anything about code. Once a Zap is made, it’s run automatically without any additional effort on the part of the user.

With Zapier and ActiveDEMAND taking care of repetitive tasks, businesses and agencies get to finally focus on the exciting challenges that demand their attention… and that’s a win-win for everyone involved.

Check back here as we add to our series of Zapier/ActiveDEMAND blogs, including those that will delve into specific “Zap” applications and their benefits to marketers.