Excel can be Social??
I really like easy to use interfaces when I'm doing one-sie two-sie work, but it seems that whenever I'm doing hardcore marketing, I'm staring at a 200 row [...]
Creating Data-Driven Buyer’s Journeys
Too many marketing consultants build buyer and user journeys with anecdotal data: one-off stories they glean from prospect and client interviews that they feel match up with the truth. [...]
Marketing Automation for Zoho
Zoho is a Customer Relationship Management (CRM) platform with very competitive pricing. Offering a free edition, as well as very reasonably priced standard, pro, and enterprise packages, it's [...]
Booking Demos for SaaS Vendors Made Easy
Rather than just having a contact us form, an appointment scheduler is a more respectful way of dealing with customers. Instead of filling out a form that goes [...]
How Agencies can Take Advantage of Marketing Automation Now
Most marketing agencies have heard of marketing automation and know roughly what it can do, but just haven't got around to using it yet. It's too bad because [...]
The Importance of Consistent Data Between Sales and Marketing
The Importance of Consistent Data Between Sales and Marketing In an ideal world, your sales and marketing teams are perfectly aligned. Marketing gives sales high-quality leads and your [...]
