One of the most popular tactics in B2B lead generation is content marketing,and industrial automation vendors can benefit from voicing their expertise in such a niche space. Prospects want more information during their decision making processes to feel confident that they are making the right choices.
Content marketing can consist of many different types of materials based on your company’s individual needs, providing you with a higher number of more qualified leads. This e-book discusses the different aspects of content marketing, including different types, the benefits of these tactics, how to craft a content strategy, publish and share content, use marketing automation to pursue content, create a budget and measure the effectiveness of your strategy.
- Are you providing your customers with the information they need to recognize YOUR expertise?
- What is Content Marketing?
- Why Industrial Automation Vendors Need to Care?
- What are the Benefits of Content Marketing?
- How Can It Grow Your Business?
- How is the best way to Disseminate Content?
- How to Budget for Content Marketing?
- How Can you Measure the Effectiveness of Content Marketing?
If you can’t answer these questions, then this eBook is for you. Also included are worksheet templates for Buyer Personas and Article Planning to help you implement strategies outlined in the eBook.