How to Pick a Senior Living Marketing Automation Platform: A Checklist

The number of senior living providers using marketing automation platforms is rising, and whether getting started fresh or re-evaluating one’s current platform, every operator benefits from following a checklist.

Operators that use automation for their day-to-day marketing tasks open the door for their marketing teams to think critically and embrace creative work. There are several marketing automation platforms used in senior living.

This whitepaper gives a quick overview and checklist for the top considerations you should think about reviewing marketing automation platforms. The topics to consider:

  • Integration with your CRM
  • How to avoid sticker shock
  • Key senior living features to consider