How to Pick a Senior Living Marketing Automation Platform: A Checklist
The number of senior living providers using marketing automation platforms is rising, and whether getting started fresh or re-evaluating one’s current platform, every operator benefits from following a checklist.
Operators who use automation for their day-to-day marketing tasks open the door for their marketing teams to think critically and embrace creative work. There are several marketing automation platforms used in senior living.
This whitepaper gives a quick overview and checklist of the top considerations you should think about when reviewing marketing automation platforms. The topics to consider:
- Integration with your CRM
- How to avoid sticker shock
- Key senior living features to consider
Want more information about senior living marketing automation? Check out our blog posts:
- The Importance of Storytelling in Senior Living Marketing
- Marketing Automation for Senior Care
- Case Study: Senior Living Digital Marketing Agency uses ActiveDEMAND Marketing Automation
- Checklist for Picking a Senior Living Marketing Automation Platform
Written by Jana Bienz
Jana Bienz is an accomplished digital marketing professional with over 25 years of experience, including 15+ years in digital marketing and a decade specializing in marketing automation. Jana excels at crafting and executing strategic campaigns that deliver measurable results. Continuously adapting to industry trends, she combines creativity with data-driven insights to thrive in the ever-evolving digital landscape.