The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming. From content promotion experimentation by content marketers of all kinds to video ads driving engagement, personalization, relevancy and more, there are a number of marketing “influencers” – the “movers and shakers” of this industry – that have made their predictions regarding the burgeoning world of marketing communications and what they feel should be focused on in 2016.
We queried several of these marketing influences for their thoughts and predictions on the direction of marketing in 2016. Their responses concentrated on five important perspectives:
- Content Continues to Evolve
- Focus on Personalization
- Gathering Good Data is More Important Than Ever
- Knowing Your Audience is Key
- Look Outside the Marketing Box