»About ActiveDEMAND
About ActiveDEMAND 2017-09-18T21:46:23+00:00
Digital Agency Marketing Automation at activedemand

Welcome to the ActiveDEMAND Experience

Beyond Providing a Dynamically Comprehensive Marketing Automation Tool

One of the primary challenges facing modern-day businesses is determining exactly what marketing efforts are working for them, and where they need to improve. Indeed, at the end of the day, the term “marketing” needs to translate into tangible results that sales teams, managers and others can see and measure…and that’s precisely where we come in.

Based in Canada with a primary office in Calgary, Alberta and secondary office in Edmonton — and boasting clients hailing from all over the world — ActiveDEMAND is the company behind the highly successful ActiveDEMAND marketing automation platform, considered our flagship offering. ActiveDEMAND started as a digital marketing agency with a vision: build a modern tool set for the multi-client marketer. ActiveDEMAND was launched in 2012, though the conceptualization of ActiveDEMAND has been materializing since 2005. Since 2002, the founders have constructed a plethora of tools and systems to not only effectively market products and services, but to bridge the gap between marketing and sales.

The ActiveDEMAND Difference

As ActiveDEMAND’s flagship marketing automation platform, ActiveDEMAND is more than a rich set of tools…it is designed to make marketing products and services easy by taking advantage of automation which encompasses templates, workflows and pre-built campaigns. What’s more, ActiveDEMAND does not require the expertise of tech-savvy or sophisticated users in order to yield impressive results; the platform is used by many digital marketing agencies and small businesses to help grow their bottom lines.

Because interoperability is such a vital feature, ActiveDEMAND has been designed to work with other online tools including CRMs, social media platforms, webinar tools, analytic platforms and more. But while this interoperability exists in its protocol, ActiveDEMAND is more of a comprehensive tool built to eliminate the need for multiple, disparate platforms such as email marketing tools, social media management tools, call tracking software and landing page builders. Now, with ActiveDEMAND, all of this is embedded into one easy-to-use tool.

Considering the Overall “Marketing Health” of Your Business

ActiveDEMAND doesn’t just provide an effective, highly intuitive marketing automation tool…we help businesses see what marketing efforts are working and which ones aren’t. And while ActiveDEMAND is indeed committed to the provision of detailed campaign analytics, it goes far beyond this by presenting a macro overview of the general “marketing health” of a business: Through the use of detail attribution dashboards and reports, businesses are kept apprised of the exact “health” of their marketing efforts.

Meet the Executives

Sean Leonard

Sean Leonard, M.Sc.Eng., MBA, PEng.

CEO/Co-Founder, ActiveDEMAND

Sean Leonard is the CEO and co-founder of ActiveDEMAND, where he remains dedicated to helping businesses by way of implementing advanced online marketing strategies, marketing automation technology and sales and marketing expertise that is simple, effective and affordable. As an entrepreneur, Sean boasts more than 25 years of successful experience launching, owning, operating and growing businesses, in addition to over 20 years of successful global sales and marketing experience in the industrial automation industry.

To say this results-driven entrepreneur holds a track record rich in profitability growing technology-based product businesses is something of an understatement; with extensive experience building global sales organizations, advanced e-marketing strategies and market-leading brand equity, Sean knows a thing or two about piloting an execution-focused corporate culture.

Among his other specialties are product marketing, technology start-ups, global sales expansion, software development process optimization, brand development, sustainable profitable business growth and international business affairs.

Patrica Beatty

Patricia Beatty, M.Sc.Eng.

CTO/Co-Founder, ActiveDEMAND

Patricia Beatty is the CTO and co-founder of ActiveDEMAND. Patricia has extensive experience driving technical innovation for SAAS startups. Patricia not only has a depth of experience architecting big data software applications, she as well has the skillset required to build scalable, secure, cloud based infrastructures. Patricia has a long history of applying technology to help people succeed personally and financially.

Among her other specialties are cloud based software, securing and developing scalable infrastructures, technical mentorship, project management, contract negotiations, cloud computing, risk assessment, and business strategy. Patricia has done extensive research in the area of online privacy and trust in e-commerce, large scale monte-carlo simulation, and cloud computing.

Meet the Advisory Board

To help drive and manage profitable growth, ActiveDEMAND has assembled a team of leaders that add a level of expertise, experience, and strategic guidance.

Dennis Nerland

Dennis Nerland, QC

Managing Partner, Shea Nerland LLP

Dennis is one of the three founding partners of Shea Nerland LLP, and leads their tax & estate planning practice.

Dennis received a Bachelor of Science Degree with Honours in Economics and Mathematics from the University of Calgary in 1975. Further pursuing education, he received a Master of Arts Degree in Economics from Carleton University in Ottawa, Ontario in 1976 and finally, a Juris Doctorate Degree from the University of Calgary in 1979.

Dennis completed the Rotman / Haskayne Directors Education Program and achieved the designation of Institute-Certified Director (ICD.D) from the Institute of Corporate Directors in 2011. He also successfully completed the Rotman Financial Literacy Program and am a member of the Society of Trust and Estate Planners (“STEP”) and have achieved the Trust and Estate Practitioner (“TEP”) designation.

Dennis presently works as a director and trustee of a significant number of private financial businesses and trusts. In addition to this he is currently, and has previously been, a director of numerous public companies listed on the TSX Venture Exchange and the Toronto Stock Exchange.

Matthew Heffernan

Matthew Heffernan

CEO, Zedi

Matthew’s extensive experience of executive management in technology, SCADA, sales and business development continues to aid Zedi in achieving the vision of becoming the Global Leader of Production Operations Management. Matt was engaged as a Director with the company prior to accepting his current position as President and CEO in 2006.

Mr. Heffernan held executive positions in telecommunications, satellite imaging, and engineering consulting where he was involved in mergers and acquisitions and subsequently was able to turn faltering business units into high-growth, high-profit operations. His areas of expertise include Data Communications, System Design and Development and Network Management. Mr. Heffernan has been a Director of Zedi, Inc. since November 2002. He has been a Director of BluMetric Environmental Inc. since August 24, 2016. He served as a Director of Intequest Corp. He studied Electronic Engineering at Algonquin College of Applied Arts & Technology. In addition to his work at Zedi, Matt is the Executive Chairman of Blackbridge Corporation.

Sean Leonard

Clark Johannson

CTO, AnyQuip Inc.

Mr. Johannson is the President and co-founder of ClickSpace Interactive, a software development and Internet marketing organization. An award-winning entrepreneur – Johannson’s past businesses have been awarded the “50 Best Managed Canadian Private Companies” by The National Post and nominated as “The Most Promising New Business” by the Canadian New Media Awards. Mr. Johannson has an MBA from the University of Western Ontario and has served on the International Board of the Entrepreneurs Organization as the Director of Technology.

As President of ClickSpace, Johannson has engineered and participated in hundreds of different online campaign strategies, ranging from Google to Twitter. He has shared his experience in dozens of interviews with organizations such as CBC Radio, The Globe and Mail and PC Magazine.

As a serial entrepreneur, Johannson and the ClickSpace team have leveraged their Internet expertise by incubating several successful Internet start-ups. These include StrataHealth Solutions, Shop To It and Solarance Software Solutions. Johannson has financed these start-ups by raising over $9 million in private equity financing.

What others are saying about ActiveDEMAND

5-star   Reviews by G2 Crowd

"Simple to implement and execute marketing automation campaigns. New functionality added all the time. Excellent customer service!"

Carl H., Chief Commercial Officer at RelinkLabs

5-star   Reviews by G2 Crowd

"We have been searching for a platform that is multi-use, a jack of all trades, and we have found it within ActiveDEMAND."

Sarah G., Project Coordinator at ClearMotive Marketing Group