One of the primary challenges facing modern-day businesses is determining exactly what marketing efforts are working for them, and where they need to improve. Indeed, at the end of the day, the term “marketing” needs to translate into tangible results that sales teams, managers and others can see and measure…and that’s precisely where we come in.
Based in Canada with a primary office in Calgary, Alberta and secondary office in Edmonton — and boasting clients hailing from all over the world — ActiveDEMAND is the company behind the highly successful ActiveDEMAND marketing automation platform, considered our flagship offering. ActiveDEMAND started as a digital marketing agency with a vision: build a modern tool set for the multi-client marketer. ActiveDEMAND was launched in 2012, though the conceptualization of ActiveDEMAND has been materializing since 2005. Since 2002, the founders have constructed a plethora of tools and systems to not only effectively market products and services, but to bridge the gap between marketing and sales.
The ActiveDEMAND Difference
As ActiveDEMAND’s flagship marketing automation platform, ActiveDEMAND is more than a rich set of tools…it is designed to make marketing products and services easy by taking advantage of automation which encompasses templates, workflows and pre-built campaigns. What’s more, ActiveDEMAND does not require the expertise of tech-savvy or sophisticated users in order to yield impressive results; the platform is used by many digital marketing agencies and small businesses to help grow their bottom lines.
Because interoperability is such a vital feature, ActiveDEMAND has been designed to work with other online tools including CRMs, social media platforms, webinar tools, analytic platforms and more. But while this interoperability exists in its protocol, ActiveDEMAND is more of a comprehensive tool built to eliminate the need for multiple, disparate platforms such as email marketing tools, social media management tools, call tracking software and landing page builders. Now, with ActiveDEMAND, all of this is embedded into one easy-to-use tool.
Considering the Overall “Marketing Health” of Your Business
ActiveDEMAND doesn’t just provide an effective, highly intuitive marketing automation tool…we help businesses see what marketing efforts are working and which ones aren’t. And while ActiveDEMAND is indeed committed to the provision of detailed campaign analytics, it goes far beyond this by presenting a macro overview of the general “marketing health” of a business: Through the use of detail attribution dashboards and reports, businesses are kept apprised of the exact “health” of their marketing efforts.