Start with defining what a “lead” is for your sales team
Ask six people to define a lead and you'll get six different responses. Everyone is different and has their own requirements. That is why ActiveDEMAND provides a wizard that enables you to easily define what a lead means to you. Is it title based? Based on location? Maybe it is a series of completed call-to-actions? With ActiveDEMAND you define a lead and the system will watch for them. When a lead is generated, you're alerted and so is Pipeline.
Use ActiveDEMAND to drive awareness and leads
ActiveDEMAND compliments Pipeline by enabling you to execute effective marketing campaigns to build brand awareness and generate leads that turn into Pipeline opportunities. ActiveDEMAND gives you access to email campaigns, landing pages, drip campaigns, autoresponders, web forms, surveys, templates, call tracking a lot whole lot more.
Generated leads can be found in Pipeline
The pain of trying to sync your marketing leads with your sales CRM is eliminated when using Pipeline with ActiveDEMAND. Leads can be automatically ported into Pipeline. Alternatively, leads can be distributed via email to your sales team who can then "claim" the lead with one click of a button. Once the lead is "claimed" it is automatically pushed into Pipeline and assigned to the associated salesperson.
The fun doesn't stop once you generate a lead with ActiveDEMAND. ActiveDEMAND is constantly communicating with Pipeline to move prospects through your sales funnel. A whitepaper download may indicate an early funnel lead, yet a quote request is a later stage deal. Let ActiveDEMAND automate the deal progression. Did your deal close? Have ActiveDEMAND automatically stop a drip campaign. ActiveDEMAND + Pipeline, a fully integrated sales and marketing automation solution.
Manage Your Sales Appointments
ActiveDEMAND is a full featured appointment scheduling system. Stop using a 'contact us' form, upgrade to "Book an Appointment"