Call tracking with Google Analytics.
While it’s still considered the most popular analytics tool, Google Analytics does not automatically collect and analyze telephone calls associated with a specific marketing campaign. To evaluate the effectiveness of a marketing initiative, it’s vital to encompass call tracking information… that’s where ActiveDEMAND comes in to play. With ActiveDEMAND call tracking when a number associated with a marketing campaign is dialed the data is automatically recorded in Google Analytics.
- Track calls to ad campaigns, ad groups, and keywords
- Automatically log call data into Google Analytics
- Report on incoming calls, form fills, appointment scheduling, etc all in one place
ActiveDEMAND is made for digital marketing agencies. Agencies can white label client reports that provide call tracking details including leads generated from a specific campaign, calls broken down by region, department, and sales person as well as full attribution reporting.