Easily Manage and Track Web Links and Clicks
Your website traffic is already tracked when you setup the ActiveDEMAND tracking code or WordPress plugin, but what about clicks to properties you don’t own like social, clicks to videos, or clicks to other 3rd party websites? ActiveDEMAND’s URL shortener takes a regular website link, allows you to encode it with source/medium/etc, and importantly allows you to use it in a campaign with other channels.
This makes it much easier to track print and social alongside digital ads in a single campaign report. And you can encode the link at the same time with utm_source, medium, etc, so that Google Analytics recognizes it as well!