Deliver higher quality leads with custom lead scoring
ActiveDEMAND Lead Scoring Software allows marketers to track prospect behaviors and web activity, so they can determine the prospect’s level of engagement and their fit with the desired customer profile. Data on both factors is needed for truly, qualified sale ready leads.
ActiveDEMAND empowers marketers to gather essential details and customize the weighting applied to leads based on common denominators – who is ready to buy or have advanced down the sales funnel. Having a clearly defined, discreet criteria both sales and marketing agree on is critical to proper alignment.