Google Analytics Integration with ActiveDEMANDAdriel Michaud2021-03-16T11:20:30-06:00
ActiveDEMAND works great with Google Analytics
Better quality conversions, tight integration with GA
ActiveDEMAND works natively with Google Analytics to both add better details to Google Analytics, and pull reporting back into ActiveDEMAND. ActiveDEMAND will automatically push campaign and call tracking data into Google Analytics. For advanced dashboard reporting, marketers add widgets to ActiveDEMAND reports that pull data directly from Google Analytics.
The ActiveDEMAND platform features a powerful call tracking application that helps track the performance campaigns that generate incoming calls. Call metrics can be automatically logged in Google Analytics so you get the full picture.
Easy email tracking in Analytics
ActiveDEMAND email campaigns can be automatically tagged so Google Analytics knows what campaign they came from. Super easy to setup, super easy to track.
Fire Custom GA Events
ActiveDEMAND supports throwing events into Google Analytics (GA). This means you can use ActiveDEMAND’s powerful filtering and workflow engines to trigger goal completions in Google Analytics, making your goal completions squeaky clean.
Add Google Analytics widgets to your reporting
ActiveDEMAND has powerful dashboards and scheduled emails that make it easy for marketers to provide KPI reporting. You can integrate Google Analytics widgets right into both dashboards and scheduled emails. This makes for more complete reporting that meets client needs. Access Google’s powerful web analytics API to create bar graphs, donut graphs, tabular data, delta-widgets and more.
As ActiveDEMAND is a visitor tracking platform, it is important to note that ActiveDEMAND data is never mixed directly with that data which is collected by Google. Custom Google Analytics widgets present Google collected data without interpretation or modification by ActiveDEMAND. ActiveDEMAND does not store data accessed from Google Analytics, nor does ActiveDEMAND present Google Analytics data as being collected by ActiveDEMAND. Google presents anonymous visitor aggregate data whereas ActiveDEMAND presents visitor specific tracked data.