ActiveDEMAND works great with Google Analytics

Better quality conversions, tight integration with GA

ActiveDEMAND works natively with Google Analytics to both add better details to Google Analytics, and pull reporting back into ActiveDEMAND. ActiveDEMAND will automatically push campaign and call tracking data into Google Analytics. For advanced dashboard reporting, marketers add widgets to ActiveDEMAND reports that pull data directly from Google Analytics.

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As ActiveDEMAND is a visitor tracking platform, it is important to note that ActiveDEMAND data is never mixed directly with that data which is collected by Google. Custom Google Analytics widgets present Google collected data without interpretation or modification by ActiveDEMAND. ActiveDEMAND does not store data accessed from Google Analytics, nor does ActiveDEMAND present Google Analytics data as being collected by ActiveDEMAND. Google presents anonymous visitor aggregate data whereas ActiveDEMAND presents visitor specific tracked data.

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5-star   Reviews by G2 Crowd

"While ActiveDEMAND can manage and execute many aspects of our online and offline marketing, I appreciate the dashboard reporting and customizable reports and analytics that help us to identify our strengths and opportunities and improve where we need to, on the fly."

Kelli S., Marketing Head

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