Better custom audience lists for Facebook ads.
With customer lists in ActiveDEMAND, you can put the full-court press on prospects using many channels, including Facebook Ads using their Custom Audience List feature. ActiveDEMAND can expose lists that you can then target inside your Facebook Ad account.
With ActiveDEMAND you can dynamically adapt ads to the stage of the buyer journey your prospect is in. If your prospect has signed up for a trial, advertise a support session. If they have have purchased your product, automatically move the customer into an upgrade advantages ad campaign so you can stop advertising “buy now” to people who have already bought!