Capturing website screencaps is useful in prospecting: Imagine you’ve got a list of 100 prospects that you want to sell website redevelopment to. You upload the list to ActiveDEMAND, add them to the “website redev campaign”, and ActiveDEMAND automatically goes out and grabs images of all their websites and adds them to the contact. Now you can use that image in marketing communications: email, your website, etc, to try to convince the client to redevelop their website.
“Is it time to improve clientsite.com?”, your marketing asks, with a small screenshot of the prospect’s website next to it.
Reporting: Beyond attempting to sell, website images can also be used in reporting. Scheduled reports with client website traffic, leads, and a screencap of their website can add a nice personal touch.
Try it yourself: