Drip marketing is essentially that process that continuously aims to keep you top-of-mind with consumers so that when they have a need for a solution in your industry, they think of you first. So what can you do with drip campaigns? Create an email drip to automatically onboard new customers, keep in touch with current customers, or provide new prospects with information about your product. Or if you are creating events or webinars, drip campaigns are perfect for doing follow-up and reminders. The option of manually adding prospects to a drip campaign is great for salespeople who may need to add contacts as one-offs instead of an entire list.
In addition to drip campaigns, ActiveDEMAND provides a powerful set of email marketing tools for digital marketing agencies, small businesses, and marketers alike. With email templates, responsive design, optimized deliverability, attribution reporting, and more, ActiveDEMAND provides everything you need to be a successful online marketer.