Because the term ‘lead’ means different things to different people in sales, ActiveDEMAND provides a wizard to easily define what the word means to you. Does it have to do with a specific location? Do you think of it as a series of completed calls-to-action? With ActiveDEMAND, you establish the definition of ‘lead’, and the system monitors for them – when one is generated, you’re alerted…and so is your CRM.
Discover for yourself, right now, why ActiveDEMAND + CRM = A fully integrated sales and marketing automation solution.