Analysis tools to put the data back into your marketing strategy.
Getting data and relevant examples into marketing strategy deliverables like personas and user journeys is hard. ActiveDEMAND makes it easier to develop data-driven personas and user journeys. It's also much easier to add in relevant examples:
"Bob from Acme searched Google for 'mechanical typewriters'. He clicked on a Google Ad, landed on our mechanical typewriter category page, compared a few different versions, checked shipping price, and then left because shipping cost too much."
These relevant examples help provide a narrative that clients can easily follow. It makes it easier for clients to come to the right decisions, like offering free shipping on those mechanical typewriters!!