See anonymous visitors and make connections.
It’s easy to use ActiveDEMAND to see anonymous visitors on your website. If they’re browsing from work, we may be able to show company information as well. This makes it easier to see which clients may be engaging with your site, and it might be a good way for you to discover companies that are interested in your product but didn’t reach out. Some of our clients use these visitors as a source for leads that sales chases.
Because ActiveDEMAND tracks anonymous users, we’re able to connect website browsing sessions, even ones from weeks ago, to actions taken. So you can see that Bob from ACME was on your website 2 weeks ago browsing, then came back, browsed some more, and called in for a quote. That means better first touch attribution, and better, more complete user journeys.