A/B Email Testing

Give your email campaign results an added kick with ActiveDEMAND’s testing capabilities.
Optimizing your email campaign efforts can be taken to the next level through our A/B testing features. In utilizing A/B testing, different variants of your email campaign are compared in order to determine which one performs better. Whether it comes down to something as simple as a subject line, layout, body text, images, or some other element, ActiveDEMAND can tell you which one will yield more beneficial results.
The bottom line is that A/B testing, much like the similarly-oriented split testing procedure, will have a significant impact on results. Further, using A/B testing to optimize your message can yield compounding effects…but this is dependent on how many email campaigns are executed in a particular time period. It doesn’t matter if you are soliciting sign-ups, closing sales, generating sales-ready leads or implementing some other call-to-action – a poorly-executed email campaign does not instill a confidence-bolstered effort.
Beyond A/B testing, ActiveDEMAND offers a formidable set of email marketing tools geared towards the needs of modern digital marketing entities, small businesses and independent marketers alike. Indeed, the dream of successful marketing becomes a reality through ActiveDEMAND’s email templates, responsive design, attribution reporting, optimized deliverability and much more.

Case Study
Testimonial
"ActiveDEMAND templates are awesome. I like that I can configure different base brands and then apply the brand to my email campaigns, landing pages, autoresponders, etc. The branding helps keep things consistent and looking great. The call tracking feature is also very good. I am able to get more insight into what marketing campaigns are generating phone calls versus those that are not. The reporting is very robust so I can see how my efforts are impacting the bottom line."
Jennifer Owen, VP of Sales & Marketing, WRA