A/B Email Testing

Give your email campaign results an added kick with ActiveDEMAND’s testing capabilities.

Optimizing your email campaign efforts can be taken to the next level through our A/B testing features. In utilizing A/B testing, different variants of your email campaign are compared in order to determine which one performs better. Whether it comes down to something as simple as a subject line, layout, body text, images, or some other element, ActiveDEMAND can tell you which one will yield more beneficial results.

The bottom line is that A/B testing, much like the similarly-oriented split testing procedure, will have a significant impact on results. Further, using A/B testing to optimize your message can yield compounding effects…but this is dependent on how many email campaigns are executed in a particular time period. It doesn’t matter if you are soliciting sign-ups, closing sales, generating sales-ready leads or implementing some other call-to-action – a poorly-executed email campaign does not instill a confidence-bolstered effort.

Beyond A/B testing, ActiveDEMAND offers a formidable set of email marketing tools geared towards the needs of modern digital marketing entities, small businesses and independent marketers alike. Indeed, the dream of successful marketing becomes a reality through ActiveDEMAND’s email templates, responsive design, attribution reporting, optimized deliverability and much more.