A/B Testing

Give your campaign results an added kick with ActiveDEMAND’s testing capabilities.

Optimizing your email campaign efforts can be taken to the next level through our A/B testing features. In utilizing A/B testing, different variants of your email campaign are compared in order to determine which one performs better. Whether it comes down to something as simple as a subject line, layout, body text, images, or some other element, ActiveDEMAND can tell you which one will yield more beneficial results.

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The bottom line is that A/B testing, much like the similarly-oriented split testing procedure, will have a significant impact on results. Further, using A/B testing to optimize your message can yield compounding effects…but this is dependent on how many email campaigns are executed in a particular time period. It doesn’t matter if you are soliciting sign-ups, closing sales, generating sales-ready leads or implementing some other call-to-action – a poorly-executed email campaign does not instill a confidence-bolstered effort.

Beyond A/B testing, ActiveDEMAND offers a formidable set of email marketing tools geared towards the needs of modern digital marketing entities, small businesses and independent marketers alike. Indeed, the dream of successful marketing becomes a reality through ActiveDEMAND’s email templates, responsive design, attribution reporting, optimized deliverability and much more.

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Testimonial

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5-star   Reviews by G2 Crowd

"ActiveDEMAND is a true partner to DTE. We have enjoyed working with them for the last year. They have made very positive recommendations in our marketing efforts and have helped us grow our business. Their software platform is easy to use and intuitive. I enjoy working with their staff and learning from them."

Kelly Hicks, Information Technology Manager, DTE

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