What is Trigger-based Marketing?
Trigger-based marketing involves sending targeted communications (i.e.: emails, promotions, offers, etc.) to individuals or groups based on customer behavior decisions electronically transmitted through prompts. The decisions / choices transmissions contain captured data which is collected, analyzed, and processed. Automation tools add prospects to particular lists or send emails based on prospects’ actions and choices. Customers receive communications at pre-determined times based on collected preference data. The trigger-marketing program should be reviewed regularly since customer behaviors and needs change over time.