Top of the Funnel

What is the Top of the Funnel?

The top of the funnel (TOFU) is the first product/service comparison stage of the online buying process. It is followed by the middle of the funnel (validation stage) and bottom of the funnel (purchasing stage). Prospective customers are reviewing choices and narrowing the field, and beginning to decide at this stage. Web marketing content has attracted the visitor to the particular website, pulling them into the sales funnel. The inbound marketer must create helpful content that identifies the issue and provides a solution. “Leads” are typically just looking for information.