What is Smarketing?

Smarketing is the process of coordinating sales and marketing efforts with the help of marketing software that facilitates data share between sales and marketing. Closed-loop reporting makes smarketing work. It allows marketing to receive information about current contacts, status, and which strategies work, and sales to prioritize leads. Companies with successful smarketing campaigns realize approximately 20% growth annually. The goal of smarketing is to match both sales (revenue) and marketing efforts with the target customer’s buying process and habits. Because Internet customers are so diverse, smarketing communications should be aligned around personas.

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    Top 10 Online Marketing Trends for 2017

    Where are you spending your marketing budget in 2017? It’s that time again to budget for the coming marketing year. Have you made all the right choices? Download the new eBook “Top 10 Online Marketing Trends for 2017” and compare your plan against what the rest of the industry is doing.
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