What is Smarketing?
Smarketing is the process of coordinating sales and marketing efforts with the help of marketing software that facilitates data share between sales and marketing. Closed-loop reporting makes smarketing work. It allows marketing to receive information about current contacts, status, and which strategies work, and sales to prioritize leads. Companies with successful smarketing campaigns realize approximately 20% growth annually. The goal of smarketing is to match both sales (revenue) and marketing efforts with the target customer’s buying process and habits. Because Internet customers are so diverse, smarketing communications should be aligned around personas.