Shopping Cart Fetchback / Abandoned Shopping Cart
What is a Shopping Cart Fetchback / Abandoned Shopping Cart?
Shopping cart fetchback or the abandoned shopping cart is a timely email sent to the prospect when items have been placed in their online shopping cart but the prospect fails to complete the purchase. Fetchback / abandonment can be reduced through a targeted lead nurturing campaign that tracks shopping cart behavior and sends auto reminders. A shopping cart “Fetchback” campaign automatically sends an email to the customer’s mailbox (generally within 24 hours) offering the “Valued Customer” coupon or discount incentives to complete the purchase, or buy more. Common reasons for abandonment include: too high a shipping cost or product price, the customer is not ready to buy, or the customer wants to compare prices before completing the purchase.