Shared IP

What is a Shared IP?

A shared IP permits multiple senders to use of the same IP address for their emailing campaigns. It is less costly for the marketer than a dedicated IP address. Additionally a shared IP is advantageous because the reputation of the IP address is a primary factor the mailbox provider uses to determine if the emails are processed, blocked, or marked as “spam.” The addresses are particularly beneficial for low-volume senders or seasonal mailers. It does not require establishing a history / reputation with mailbox providers or to activate a dedicated IP address every year.

  • Download the eBook

    Top 10 Online Marketing Trends for 2016

    Where are you spending your marketing budget in 2016? It’s that time again to budget for the coming marketing year. Have you made all the right choices? Download the new eBook “Top 10 Online Marketing Trends for 2015” and compare your plan against what the rest of the industry is doing.
    Download the eBook