What is SEO?

SEO (Search Engine Optimization) is the practice of determining where a webpage appears in natural search results based on its determination of how relevant (to viewers) specific search terms or phrase are. The SEO marketer focuses on how to increase website rankings. Where a webpage appears in search engine results may be improved by editing the webpage’s on-page content to make it more relevant and by influencing off-page coding or addition of back links. “Cloaking” that fools the search engine’s algorithms/programming that determines a website’s ranking is not permitted.