Revenue Performance Management (RPM)
What is Revenue Performance Management (RPM)?
Revenue Performance Management (RPM) is a system of measuring revenue and a process that identifies and improves interactions and the customer along the revenue (sales) cycle. RPM includes measuring results and maximizing revenue. To be effective, revenue performance management requires optimized leads, an effective and far reaching process (i.e.: web, social media, mobile, etc.), and appropriate technology (i.e.: marketing software) to achieve maximum growth revenue. The successful RPM strategy implements consistent sales / marketing processes which ensure the appropriate target segment is the focus. Marketing strategies and processes must be able to be modified when necessary and change must be closely monitored and action quickly taken.