What is a Repeat Purchase?
A repeat purchase is the purchase by a consumer of a same-brand product as bought on a previous occasion. A repeat purchase is an indicator of a degree of customer loyalty to a brand. It is also an opportunity for marketers to establish long-term customer relationships. A high number of repeat purchases indicates a satisfied and “well-retained” customer, which reduces new-customer acquisition costs and increases overall profitability. The business’ repeat purchase rate may be increased using web and social media promotions, digital loyalty programs, and exceptional customer service.
Dynamic content in websites or email newsletters (read more here) can help target customers with relevant promotions to increase the rate that they repeat purchase.