Rental List (or Acquisition List)

What is Rental List (or Acquisition List)?

Rental lists or acquisition lists are intended to provide a target market list of leads to contact, attract, and keep. Acquisition lists are compiled from names obtained from a licensed third party that has collected them from national compiled databases. To ensure the highest response rate it is important the lists effectively target the desired market (demographics, parameters, location, etc.). Due to how current and accurate the listed names and addresses may be, using rental or acquisition lists not a “recommended email marketing technique.”