Qualified Lead

What is a Qualified Lead?

A qualified lead, or marketing qualified lead (MQL), is a lead or contact considered more likely than others to become a customer. The lead becomes a “qualified lead” when marketing determines the lead indicates they are prepared to engage in the sales team and/pr process. At that point, the qualified lead has engaged (such as opting to receive marketing information and communications), they agree to let the business or company educate them about a particular product or service, and they show a genuine interest in learning more.

  • Download the eBook

    Top 10 Online Marketing Trends for 2016

    Where are you spending your marketing budget in 2016? It’s that time again to budget for the coming marketing year. Have you made all the right choices? Download the new eBook “Top 10 Online Marketing Trends for 2015” and compare your plan against what the rest of the industry is doing.
    Download the eBook