What is a Progressive Profiling?
Progressive profiling is the continued collection of information from leads, from the fields of completed short forms they fill out, which creates a prospect profile over time. Shorter forms and data collected over time result in higher conversion rates. Progressive profiling allows marketers to control which questions appear on the forms. Form field questions are based on what has already been collected and is known about the lead. A new display short form appears whenever the lead visits. Each time a lead fills out the (updated) new form fields, valuable new information is collected and added to the prospect profile.