What is PPC?

PPC (Pay-Per-Click) is an advertising method that utilizes search engine advertising (i.e.: Google, AdWords, Facebook, etc.) that generates clicks to the business website. The business pays the search engine a small fee each time a visitor clicks on the business’ ad that sends them to the business’ website. PPC benefits searchers and advertisers as well as the search engines. Search engines reward ad space to the highest quality and best performing/most popular ads as well as to the highest bidders.