Plain Text Email

What is a Plain Text Email?

A plain text email is an email that is not formatted. The email’s appearance does not include and customization (bolded, italicized, etc.) including headers, font style/size, colors, links, etc. Plain text emails are often preferred because no information is compromised when the email is viewed on a different email device. Plain text campaigns provide simple emails that only feature essential content. A simple plain text editor should be used to create the text. For example, rich text editors such as Microsoft Word add extra text formatting, colors, etc. that breaks in plain text email.

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