Physical Address

What is a Physical Address?

The physical address is the business’ mailing address. It is typically typed into the Footer Options block at the bottom of the email. Because the US federal anti-spam legislation, CAN-SPAM (effective January 1, 2004), mandates all email communications include the sender’s physical address, the business’ physical address must be included for all email marketing. This requirement is a US mandate, not global, and required for business’ working with a US-operated email service provider. The listed address per email may be changed or a default address may be set.

  • Download the eBook

    Top 10 Online Marketing Trends for 2016

    Where are you spending your marketing budget in 2016? It’s that time again to budget for the coming marketing year. Have you made all the right choices? Download the new eBook “Top 10 Online Marketing Trends for 2015” and compare your plan against what the rest of the industry is doing.
    Download the eBook