Physical Address

What is a Physical Address?

The physical address is the business’ mailing address. It is typically typed into the Footer Options block at the bottom of the email. Because the US federal anti-spam legislation, CAN-SPAM (effective January 1, 2004), mandates all email communications include the sender’s physical address, the business’ physical address must be included for all email marketing. This requirement is a US mandate, not global, and required for business’ working with a US-operated email service provider. The listed address per email may be changed or a default address may be set.