Dictionary

CDP (Customer Data Platform)

By Eric Murphy|2021-10-18T07:55:51-06:00October 14th, 2020|Categories: Dictionary|

CDP (Customer Data Platform) What is a CDP? Customer Data Platform is defined by [...]

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By ActiveDEMAND|2022-08-29T16:40:31-06:00August 17th, 2020|Categories: Dictionary|

Marketing Asset What is a Marketing Asset? A marketing asset may include presentations, brochures, [...]

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By ActiveDEMAND|2022-03-21T15:42:00-06:00December 17th, 2019|Categories: Dictionary|

Lead Database What is a Lead Database? A lead database is an organized collection of [...]

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By ActiveDEMAND|2022-03-21T15:47:02-06:00October 4th, 2019|Categories: Dictionary|

Clicks-Per-Delivered (CTDR) What is Clicks-Per-Delivered (CTDR)? Clicks-per-delivered (CTDR) is the percentage measure of the number [...]

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By ActiveDEMAND|2017-09-28T20:43:07-06:00January 12th, 2017|Categories: Dictionary|

What is Behavioral Segmentation? It is the use of behavioral signals to drive market content.

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By ActiveDEMAND|2016-08-05T15:20:01-06:00August 5th, 2016|Categories: Dictionary|

Micro Moments What are micro-moments? Micro moments is the term coined by Google to represent [...]

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