Dictionary

Visitor vs. Lead vs. Opportunity What is a Visitor vs. Lead vs. Opportunity? A visitor [...]

Trigger-based Marketing What is Trigger-based Marketing? Trigger-based marketing involves sending targeted communications (i.e.: emails, promotions, [...]

Trigger What is a Trigger? A trigger is a prompt based on an event(s) or [...]

Shopping Cart Fetchback / Abandoned Shopping Cart What is a Shopping Cart Fetchback / Abandoned [...]

Segmentation What is Segmentation? Segmentation is the process of buyer-based marketing which separates customers, or [...]

Revenue Performance Management (RPM) What is Revenue Performance Management (RPM)? Revenue Performance Management (RPM) is [...]