What is Opt-In (Subscribe)?
To Opt-In, or to subscribe, involves the individual providing a business or company their email address, permission to be included on the business’ email list, and receive email communications, information, special offers, and solicitations from that business via email. The individual/subscriber may indicate areas of particular interest (i.e.: crafts, hiking, biking, etc.). Opt-in email marketing demands that marketing messages only be sent to subscribers that have given permission to receive them, or that have requested specific information. The business has permission to send only that information – nothing more.