What is Off-Page Optimization?
Off-page optimization traditionally focused on improving keyword ranking and rank acquisition. More current off-page SEO optimization techniques help maximize search and brand exposure and manage the business’ online reputation via incoming links and other factors that impact search results webpage indexing. Linking domains and social media is very effective but mostly out of the inbound marketer’s control. Off-page optimization manages online reviews and reputations, helps drive local searches, improves local citations (names, addresses, phone numbers, etc.), link acquisition, and local business coverage.